iLink iLink at Pennsylvania College

<html><b><a style='font-family: Arial; font-size: 18pt; text-decoration: none; font-weight: bold; color: #FFFFFF; letter-spacing: 0' href='http://www.pct.edu/library'>Madigan Library Catalog</a></b></html>

Madigan Library Catalog

Search Catalog Media Search E-Z Borrow Periodical Search Reserve Desk Research Journal Locator E-Reserves Ask A Question Databases

Place Hold Items on the same shelf

Processing Web ads : the effects of animation and arousing content
Chung, Yongkuk.

Publisher:	Cambria Press,
Pub date:	c2007.
Pages:	xvi, 110 p. :
ISBN:	9781934043240
Copy info:	1 copy available in CIRC1. 1 copy total in all locations.

Holdings
Call number	Copies	Material	Location
HF6146 .I58 C48 2007	1	Book	Main Library - Circulating Collection - 1st Fl.

Summary

In this pioneering investigation, Yongkuk Chung measures the extent to which banner ad characteristics such as animation and pictorial representation impact traditional ad response measures such as recall and recognition.132 pp. Distributed by Syndetic Solutions, Inc.

Author Biography

Yongkuk Chung is Assistant Professor in the department of Mass Communication at Dongguk University, Seoul, Korea. Distributed by Syndetic Solutions, Inc.

Full View From Catalog

ISBN:	9781934043240
ISBN:	1934043249
LC call number:	HF6146.I58 C48 2007
Personal author:	Chung, Yongkuk.
Title:	Processing Web ads : the effects of animation and arousing content / Yongkuk Chung.
Publication info:	Youngstown, N.Y. : Cambria Press, c2007.
Physical description:	xvi, 110 p. : ill. ; 24 cm.
Bibliography note:	Includes bibliographical references (p. [101]-108) and indexes.
Subject:	Internet advertising.
Subject:	Internet marketing.
Subject:	World Wide Web.
Subject:	Brand name products.
Electronic access:	Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html