|
|
Sales promotion : how to create, implement & integrate campaigns that really work
Mullin, Roddy.
| Publisher: |
Kogan Page, |
| Pub date: |
2008. |
| Pages: |
xx, 300 p. : |
| ISBN: |
9780749450212 |
|
Copy info: |
1 copy available in
CIRC1.
1 copy total in all locations.
|
 |
|
HF5438.5 .M85 2008
|
1
|
Book
|
Main Library - Circulating Collection - 1st Fl.
|
The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
Distributed by Syndetic Solutions, Inc.
|
ISBN:
|
9780749450212 (pbk.)
|
|
ISBN:
|
0749450215 (pbk.)
|
|
LC call number:
|
HF5438.5 .M85 2008
|
|
Personal author:
|
Mullin, Roddy.
|
|
Title:
|
Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins.
|
|
Edition:
|
4th ed.
|
|
Publication info:
|
London ; Philadelphia : Kogan Page, 2008.
|
|
Physical description:
|
xx, 300 p. : ill. ; 24 cm.
|
|
Bibliography note:
|
Includes bibliographical references (p. 292) and index.
|
|
Contents:
|
Starting with the customer -- Business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
|
|
Subject:
|
Sales promotion.
|
|
Subject:
|
Marketing.
|
|
Personal author:
|
Cummins, Julian.
|
|
