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Baby boomers and their parents : surprising findings about their lifestyles, mindsets, and well-being
Moschis, George P., 1944-
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Paramount Market Pub., |
| Pub date: |
c2007 |
| Pages: |
x, 229 p. ; |
| ISBN: |
0978660242 |
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Copy info: |
No copies currently available.
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HF5415.33 .U6 M67 2007
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1
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Book
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Checked Out
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ISBN:
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0978660242
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ISBN:
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9780978660246
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LC call number:
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HF5415.33.U6 M67 2007
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Personal author:
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Moschis, George P., 1944-
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Title:
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Baby boomers and their parents : surprising findings about their lifestyles, mindsets, and well-being / George P. Moschis, Anil Mathur.
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Publication info:
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Ithaca, NY : Paramount Market Pub., c2007
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Physical description:
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x, 229 p. ; 24 cm.
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General note:
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Includes index.
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Contents:
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Chapter 1. An overview of two generations. The aging of the population -- Why we should be concerned -- About our studies of baby boomers and their parents -- Some surprising findings -- Chapter 2. What's on thier minds as they age. Feeling, thinking, and acting younger -- Defying aging -- Concerns and desires -- Chpater 3. Physical and emotional well-being. Physical health -- Emotional health -- It matters what and how we think -- Chapter 4. Lifestyle. Living arrangements -- Work after retirement -- Lifelong learning -- Leisure -- Volunteering -- Religiosity -- Caregiving -- Preparing for old age -- Chapter 5. Financial affairs. Spending habits -- Saving habits -- Financing retirement -- The affluent -- Chapter 6. What they have, what they use. What they own -- Who is more materialistic? -- What kinds of services they prefer -- Chapter 7. Buying habits. Reasons for patronage -- Buying products -- Information sources -- The Internet as a source of information or a purchasing channel -- Loyal customers -- Dis/satisfaction and complaints -- Excessive buying -- Chapter 8. Planning for longevity. Determinants of longevity and life satisfaction -- Strategies for longevity and well-being -- Improving quality of life -- Chapter 9. HOw buisnesses can profit by making their mature customers happier. Understanding the needs of your mature customers -- Profitable business strategies that can enhance well-being -- Strategy-effectiveness testing, implementation, and feedback.
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Subject:
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Consumer behavior--Research--United States.
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Subject:
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Older consumers--Research--United States.
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Subject:
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Middle-aged consumers--Research--United States.
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Subject:
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Baby boom generation--Research--United States.
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Personal author:
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Mathur, Anil.
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