Aimed particularly at those considering starting a business as well as students and researchers, this text defines entrepreneurship and describes its importance for economic systems. Carsrud (management, Florida International U.) and Brannback (international business, Abo Akademi U., Finland) examine the various components of entrepreneurship, such as generating ideas, understanding the competition, and managing human capital. Issues relating to growth and entrepreneurial family firms are addressed in the final chapter. Annotation #169;2007 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc.

Malin E. Brannback is Professor of International Business at Abo Akademi University, Department of Business Studies, and Docent at the Swedish School of Economics and Business Administration and the Turku School of Economics and Business Administration in Finland. Distributed by Syndetic Solutions, Inc.

Illustrations	ix
Series Foreword	xi
Preface	xv
Part I Entrepreneurship and You
1 What Is Entrepreneurship and Is It Right for You?	3
2 Entrepreneurs and Their World	21
Part II Building the Business
3 Idea Generation and Creating the Concept Statement	41
4 Entrepreneurial Strategies: Defy Competition and Enter the Market	51
5 Creating New Products and Services	59
Part III The External Environment and Competitive Landscape
6 Building a Strategy: Understand the Industry and Competition	75
7 The Market and Customer Groups	95
Part IV Internal Structures and Processes
8 Developing Internal Processes-Operations, Pricing, and Finance	111
9 Management and Human Capital	129
Part V Special Issues
10 Growth and Entrepreneurial Family Firms	143
Appendix Putting a Plan Together and Avoiding Pitfalls	153
Glossary	173
Further Resources	177
Index	181

Distributed by Syndetic Solutions, Inc.