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Focus groups [videorecording] : targeting the market
Films for the Humanities (Firm)

Publisher:	Films for the Humanities & Sciences,
Pub date:	2004.
Pages:	1 videodisc (DVD) (9 min.) :
Copy info:	1 copy available in CIRCMEDIA. 1 copy total in all locations.

Holdings
Call number	Copies	Material	Location
H61.28 .F638 2004	1	Instructional Collection DVD	Main Library - Non-Print Media Collection - 1st Fl.

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Title:	Focus groups [videorecording] : targeting the market / produced and distributed by Canadian Broadcasting Corporation ; producer, Marc Baby.
Portion of title:	Targeting the market
Publication info:	Princeton, NJ : Films for the Humanities & Sciences, 2004.
Physical description:	1 videodisc (DVD) (9 min.) : sd., col. ; 4 3/4 in.
General note:	Originally broadcast as a segment of the television program: Venture.
Abstract:	"Looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container.
Subject:	Focused group interviewing.
Corporate author:	Films for the Humanities (Firm)
Corporate author:	Canadian Broadcasting Corporation.
Uniform title:	Venture (Television program)

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